Aims of use of social media in enterprises (per cent of the total number of enterprises using social media)

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Table presents information on enterprises with the number of employees 10 and more.

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Until 2021 sector M excludes data on veterinary services (NACE 75).

Develop the enterprise's image or market products
Obtain or respond to customer opinions, reviews, questions
Involve customers in development or innovation of goods or services
Collaborate with business partners (e.g. suppliers, etc.) or other organisations (e.g. public authorities, non governmental organisations, etc.)
Recruit employees
Exchange views, opinions or knowledge within the enterprise